Regional Office of Sustainable Tourism (ROOST) is a 501c6 not-for-profit corporation that is responsible for promoting the Schroon Lake, Lake Champlain, Whiteface, Saranac Lake and Lake Placid regions to the traveling public via traditional advertising, public relations, and by harnessing the power of electronic media. They operate a main office in Lake Placid and one in Crown Point.
Over the last 60 years, the organization has evolved from the Lake Placid Chamber of Commerce, providing traditional business services and tourism promotion, to the accredited Destination Marketing Organization (DMO) for Lake Placid and Essex County. Most recently doing business as the Lake Placid/Essex County Visitors Bureau, ROOST has continuously evolved to stay ahead of the changing destination marketplace.
What is Sustainable Tourism?
In 2010, the ROOST Board of Directors unveiled the organization’s new name, which reflects the concept that in order for the region to achieve economic success through tourism, promotion of the existing product must be balanced with sustainable growth.
Sustainable tourism, in its purest sense, is an industry which attempts to make a low impact on the environment and local culture, while helping to generate income and employment without overtaxing any resources - whether human, environmental or man-made. The ultimate goal of sustainable tourism is to improve the quality of life for residents.
Membership
Membership with ROOST represents a show of support for our organization
and our efforts to develop and facilitate marketing programs that increase
tourism activity and result in positive economic impact in Essex County.
ROOST members also enjoy the benefits of membership in the Essex County
Business Council, including access to health insurance and other business
opportunities.
ROOST is a 501c6 membership organization. Any business, organization
or individual in Essex County is eligible for membership for a nominal
$25 investment.
For more information, contact Advertising Sales, AdSales@lakeplacid.com
518-523-2445 ext.109
Membership Directory
Goals
By increasing participation in its proactive marketing programs, the ROOST
endeavors to present a more comprehensive image of the destinations within
Essex County to the traveling public. The programs include advertising
in print and electronic formats as well as other promotional mechanisms.
Click
Here to learn more about promoting your business.
Business
Resources
Volunteer
Opportunities
There is no better way to meet all kinds of people from every walk of
life. Volunteering at ROOST will give you the opportunity
to interact with leisure travelers, conventioneers and locals alike; each
who need your help to enjoy and explore the area.
Click
Here for details and to sign-up to become a volunteer.
Contact Us
49 Parkside Drive
Lake Placid, NY 12946
Email: info@lakeplacid.com
James B. McKenna, CEO/President
Main Phone Numbers
518-523-2445
518-523-2605 (Fax)
800-447-5224
Staff
Directory
ROOST's qualified staff is at your service. Please feel
free to contact members of our team for with any questions, comments or
information requests.
Board
of Directors
ROOST's board of directors, responsible for governing the organization,
is comprised of 15 individuals, with at least one director from each of
the four tourism regions in the county; the Lake Placid/High Peaks, Lake
Champlain, Schroon Lake and Whiteface regions.
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