The Lake Placid brand

The Lake Placid brand is based on data and research resulting from a comprehensive, collaborative study, along with the vision shared by Lake Placid's stakeholders and residents. The brand logo, colors, and fonts reflect the experiences and characteristics that make Lake Placid a unique and compelling travel destination. 

The Lake Placid brand statement

Lake Placid - Invent your own perfect day.

There is an Adirondack village nestled amidst New York’s highest mountains, where all are welcome to invent their own perfect day. Lake Placid is a community where a rich sporting legacy, modern culture, and unparalleled natural beauty balance in perfect harmony. Elite international events and iconic venues offer everyone a chance to experience and embrace Lake Placid’s thriving Olympic spirit alongside the athletes themselves. Our historic Main Street offers a vibrant downtown scene where people gather to shop, dine, explore arts and live music, and stroll along the shores of Mirror Lake—the heart of our alpine village. Whether your version of outdoorsy is lounging lakeside, hiking to a scenic view, or seeking thrills with high-adrenaline activities, opportunities to connect with nature abound in every season. For days and nights filled with things that make life more adventurous, romantic, and fun, join us in Lake Placid.

Infograph of Lake Placid brand

Branding guidelines

Through the implementation of the brand, the goal is to create a unique image in the minds of our travelers and ultimately help differentiate Lake Placid from other destinations. As part of this implementation process, businesses and organizations are encouraged to use the brand mark to promote their establishment as part of the overarching Lake Placid brand; however, to maintain a strong and effective identity means the brand elements must be presented in a consistent manner. 

The following comprehensive brand usage guidelines have been designed to help organizations properly use the branding mark:

Download Branding Guidelines

Download Brand Files

Infograph of Lake Placid brand

Packages and Promotions

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Date

Valid Jan. 11

- Jan. 11

Valid Jan. 11

- Jan. 11

4th Night Free!

Lake Placid Lodge

Enjoy a night on us! 4th night free when you stay 3.

Valid Jan. 11

- Jan. 11

Valid Jan. 11

- Jan. 11

Romance Package

Town House Lodge by the Lake

Package Details Surprise your significant other with a romantic evening waiting for you on the day of your arrival!

Valid Jan. 11

- Jan. 11

Valid Jan. 11

- Jan. 11

MILITARY AND FIRST RESPONDER OFFER

Bluebird Lake Placid

10% off our Best Available Rate for all active as well as retired military personnel, and first responders on leisure stays.

Valid Nov. 27

- Mar. 30

Valid Nov. 27

- Mar. 30

10% off Gift The Gorge Package

High Falls Gorge

Treat someone you love with the gift of nature! This is an e-gift card program with packages for admission to the park, money to spend in the Gift Shop, and even more to spend in the River View Café.

Valid Feb. 4

- Feb. 28

Valid Feb. 4

- Feb. 28

Fabulous Value in Lake Placid: Dancing Bear Condo

Adirondack "By Owner" Vacation Rentals

- The condo is a bright, spacious and charming 1 bedroom. Completely renovated and beautifully furnished. Perfect for couples. Surrounded by exquisite views of the mountains and lake a few steps from the condo, adjacent to the Whiteface Club and Resort.

Valid May. 2

- May. 4

Valid Jan. 6

- Apr. 30

Yoga Retreat with Todd Norian

Cambria Lake Placid - Lakeside Resort

3 DAY YOGA RETREAT WITH WORLD-RENOWNED YOGI TODD NORIAN

Valid Oct. 23

- May. 31

Valid Oct. 23

- May. 31

Stay and Save!

Cambria Lake Placid - Lakeside Resort

Stay 3 nights and get 20% off.

Valid Dec. 19

- Jan. 22

Valid Dec. 19

- Jan. 22

Winter Wonderland Special!

Stay longer and Save!

Valid Jan. 11

- Jan. 11

Valid Jan. 11

- Jan. 11

Spa Experience

Town House Lodge by the Lake

What better way to connect and relax with your partner after a long day on the mountain than to enjoy an in-room spa experience for two?

Valid May. 1

- May. 31

Valid Jan. 1

- May. 27

Stay & Save

The Devlin

Book a 3-night stay with The Devlin and get 10% off your visit.

Valid Nov. 12

- Dec. 2

Valid Nov. 12

- Dec. 2

Turkey Special in November

Adirondack "By Owner" Vacation Rentals

Turkey Special In November - 3nts/4day weekend ($500/night: $1500) or 2 nts/3 day weekend ($600/night: $1200)

Valid Mar. 28

- May. 3

Valid Feb. 10

- May. 3

Stay-Cation at Cambria

Cambria Lake Placid - Lakeside Resort

Take a Staycation! Can't get away to somewhere warmer for spring break this year? Get away with us instead!

Valid May. 1

- Oct. 31

Valid Dec. 6

- Nov. 1

Zip and Whip Expedition

Farmhouse UTVs

Experience Outdoors and Farmhouse UTVs have teamed up to bring your family and friends the Adirondack adventure you've been waiting for. Double up on a UTV and zipline experience. Ziplines are located in Lake Placid and the UTVs are located in Gabriels.

Valid Feb. 8

- Feb. 7

Valid Feb. 8

- Feb. 7

Rustic Romance Getaway Package

Whiteface Lodge Resort & Spa

Experience the unspoiled Adirondacks while spoiling yourself and a loved one

Valid Jan. 11

- Jan. 11

Valid Jan. 11

- Jan. 11

The Adirondack Elopement

Mirror Lake Inn Resort and Spa

The ultimate, intimate "I do" experience.

Valid Feb. 8

- Feb. 7

Valid Feb. 8

- Feb. 7

Stay More, Play More

Whiteface Lodge Resort & Spa

Linger longer in the Adirondacks and be rewarded!

Valid Jan. 11

- Apr. 30

Valid Jan. 11

- Jan. 11

Ski with Olympic Medalist Andrew Weibrecht

Mirror Lake Inn Resort and Spa

Ever dreamed of spending time on the slopes with an Olympic athlete? Well, now you can!

Valid Jan. 11

- Jan. 11

Valid Jan. 11

- Jan. 11

Spa Experience

Placid Bay Hotel

Enjoy an in-room spa experience for two with your stay. What better way to connect and relax with your partner after a long day on the mountain!

Valid Jan. 11

- May. 1

Valid Jan. 11

- Jan. 11

Nordic Ski With Olympic Medalist Andrea Henkel Burke

Mirror Lake Inn Resort and Spa

Stay and Nordic Ski with an Olympic Gold Medal Recipient!

Valid Jan. 5

- Jan. 5

Valid Jan. 5

- Jan. 5

Stay More, Play More

High Peaks Resort

Stay for FREE!

Valid Oct. 23

- Oct. 23

Valid Oct. 24

- Oct. 23

SAVE 10% off any weekly rentals!

New York Rental By Owner

SAVE 10% off any weekly rentals!

Valid Jan. 8

- Dec. 31

Valid Jan. 8

- Dec. 25

100th Anniversary Package

100 years at the Inn gets you $100 Resort Credit PER DAY!

Valid Feb. 11

- Apr. 15

Valid Feb. 11

- Mar. 31

Stay and Ski!

Cambria Lake Placid - Lakeside Resort

When you book your stay at Cambria Hotel Lake Placid, you'll save on your lift ticket for mid-week skiing at Whiteface Mountain. Our affordable weekday rates, paired with this ski offer, make it the perfect time for your next getaway!

Valid Feb. 8

- Feb. 7

Valid Feb. 8

- Feb. 7

Spa Escape

Whiteface Lodge Resort & Spa

Our Spa Escape package is ideal for couples or friends traveling together.

Valid Jan. 8

- Jan. 8

Valid Jan. 8

- Jan. 8

Adirondack a la Carte

High Peaks Resort

Complete your Adirondack Vacation with a $150 dining credit to Dancing Bears!

Valid Jan. 9

- Dec. 31

Valid Jan. 9

- Dec. 31

Babymoon

Celebrate your growing family with $75 nightly resort credit!

Valid Dec. 22

- Dec. 27

Valid Dec. 7

- Dec. 30

Discounted Holiday Dates

New York Rental By Owner

Sunburst Cottage on Mirror Lake in Lake Placid! Sunburst is an Adirondack lakefront house that features a 7-person hot tub and free wifi. This is the premier vacation rentals on Mirror Lake with 6 bedrooms , each with their own private bath. In...

Valid Jan. 12

- Jan. 12

Valid Jan. 12

- Jan. 12

Supper & Stay

Stagecoach Inn

Enhance your stay at The Lake Placid Stagecoach Inn with an exceptional 3-course meal.

Valid Jun. 1

- Oct. 1

Valid Jan. 11

- Oct. 1

Golf & Stay Package

Crowne Plaza Lake Placid

Golf Packages starting at: $129.00 * Weekend & Summer packages available at higher rates

Valid Jan. 11

- Jan. 11

Valid Jan. 11

- Jan. 11

Romance Package

Placid Bay Hotel

Surprise your significant other with a romantic Getaway!  Includes roses, wine glasses, and chocolates upon arrival.

Valid Feb. 28

- Mar. 10

Valid Jan. 25

- Mar. 7

Prescott House ADK Winter Pride Promo

Prescott House ADK Winter Pride Promo

Valid Jan. 10

- Mar. 30

Valid Jan. 10

- Mar. 30

10% off admission tickets when purchased online

High Falls Gorge

Get 10% off adult and child winter 2024-2025 admission tickets with code: WINTER25.

Valid Jan. 11

- Jan. 11

Valid Jan. 11

- Jan. 11

Woof and Wander

Bluebird Lake Placid

Your pooch will be as comfortable as their owners with our pet friendly package!

Valid Dec. 1

- Dec. 25

Valid Aug. 8

- Dec. 19

Christmas Buy One Get One FREE

Golden Arrow Lakeside Resort

Buy One Get One FREE on stays December 1 - December 25! Call 855-421-3002 to book today! Terms: Buy One Get One Free valid for stays December 1-25, 2024, Sunday - Wednesday nights. Not valid on existing reservations; new reservations only. Cannot be...

Valid Jan. 9

- Dec. 31

Valid Jan. 9

- Dec. 31

Couples Getaway

Escape with your loved one to a truly romantic experience - sparkling wine and chocolate-covered strawberries overlooking spectacular views of Mirror Lake and the Adirondack High Peaks is just the beginning...

Valid Mar. 2

- Mar. 9

Valid Feb. 12

- Mar. 6

Winter Pride 3rd Night free!

Book Whiteface Farm for your Adirondack Winter Pride weekend and receive your third night free!

Valid Dec. 6

- Dec. 8

Valid Jan. 8

- Dec. 5

Girls Getaway Weekend

$75 Resort Credit per room per NIGHT to pamper the Girls!

Valid Jan. 11

- Jan. 11

Valid Jan. 11

- Jan. 11

Adirondack Guides

Mirror Lake Inn Resort and Spa

Get the most out of your stay - Guide Services Available!

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